I think the World Chess Championship should scrap these logos that looks like a sex-related product and come up with something classy and attractive.
That was also the opinion of some Twitter users and chess lovers when the logo was first shared online.
From what I know, chess isn’t, the sexiest sport out there, so having a logo like this, I think FIDE Chess is straining a bit far in the other direction.
The logo shows two people entwined (while playing chess) as if they’re acting out one of the more acrobatic positions in the Kama Sutra.
How’s it gone down with the bigwigs of the chess world?
‘Like a lead balloon’ is a fair summary, with some grandmasters calling for the logo to be withdrawn.
Others describe it as ‘looking like a condom advert’ or – inevitably – as ‘pawnographic’.
‘People are openly laughing at it,’ said chess expert David Kramaley, who runs learning site Chessable . ‘But, joking aside, I’ve got to say it has grown on me.’
A spokesman for the the Fide World Chess Championship told the Telegraph, ‘We’ve been busy for over a year working with artists and designers to develop a perfect key visual.’
‘This is the image that will be associated with the 2018 Match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.’