Instagram and Snapchat deactivated the Giphy service, incorporating GIFs. The measure was taken after an extremely racist image began spreading on the platform, as TechCrunch reports.
According to TechCrunch, the GIF in question showed a disturbing text including a racial slur (which JuicyLinks has blurred out). It reads “N—– Crime Death Counter – Keep Cranking Bonzo, the Numbers Just Keep on Climbing!” TechCrunch received a screenshot of the GIF on Snapchat from a reader. Warning: The image below may be disturbing to some:
After the animation spread through Giphy, both Instagram and Snapchat decided to disable integration with the service – only a few weeks after it was added. Instagram added support for GIFs at the end of January and Snapchat at the end of February.
“This type of content has no place on Instagram,” a company spokesman told TechCrunch . “We have stopped our integration with Giphy as they investigate the issue.”
Snapchat told TechCrunch that all in-app content needs to be “13+” and that “as soon as we were made aware, we removed the GIF and disable Giphy until we can ensure that it will not happen again.”
Hate speech goes against the rules of Giphy , although it is possible that some prohibited content will spread. Presumably the functionality can return to the applications if Giphy can show that the incident was just a slip and will not be repeated.