Snapchat has become the center of a bitter controversy this week because of a very tacky ad posted on its platform. The ad asked users if they preferred to whip Rihanna or punch Chris Brown.
The popular singer has now accused Snapchat of “intentionally” shaming victims of domestic abuse.
Snapchat has now blocked the ad from its platform and has issued a statement apologizing to the singer.
The statement says:
“This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process.
“We are investigating how that happened so that we can make sure it never happens again.”
Rihanna accused Snapchat of “intentionally” shaming domestic violence victims.
“This isn’t about my personal feelings, cause I don’t have much of them… but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet.
“You let us down! Shame on you. Throw the whole app-ology away.”
The advert was widely criticised online on Monday.
Snap, who has blocked the Would You Rather game from advertising on its platform, previously told Newsbeat the advert was published “in error” and had been removed immediately.
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware,” the company said.
The advert also raised a cloud of criticism on Twitter and other social networks. Shortly after Rihanna’s statement and reactions to it, Snapchat’s actions have dropped by almost 8%. [via BBC ]
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