The gig economy has changed the way people work, and it has transformed the world of business. Whether you are a full-time participant in the gig economy or just an occasional freelancer, you understand the freedom and flexibility this lifestyle can provide.
At the same time, you understand that freelancing and gig work can be uneven, and that the money you earn can be unstable. One month is great, the next is terrible, and it is up to you to even out the bumps and make ends meet.
In the world of gig work and freelancing, a little proactive marketing can go a long way. As your marketing efforts improve, you could see an increase in your earnings, and that could mean fewer sleepless nights for you and your family. Here are 10 smart ways to market your freelancing skills in a gig economy.
Connect on a personal level. Take the time to tell your story, from what led you to freelancing, the personal and professional goals you are working so hard to achieve.
Showcase your expertise with video tutorials. A picture tells a story, so let video tell yours. Whether you produce slick professional videos or just hit record on your smartphone, video can be a powerful ally in the gig economy.
Build your personal brand. When you work as a freelancer, you are your brand, so focus on building a great one. Your branding efforts can go a long way, and the sooner you get started the more successful you could be.
Take advantage of referrals and word of mouth. Word of mouth advertising is not for sale, yet it is perhaps we most effective form of marketing. Whether you set up a formal referral program or just encourage happy clients to share, this type of marketing could help you grow your business.
Create engaging content for your personal website. Digital media is a powerful tool in the gig economy a place to engage customers and build a solid reputation. Focus on building the best website you can, then keep it updated with great content and other engaging materials.
Use social media to sell yourself and market your services. From your Facebook friends to your Twitter followers, social media can provide quality contacts and those contacts can lead to new assignments and better gigs. Take the time to build out your social media presence. It could make your freelancing business pop.
Engage with would-be customers through a variety of digital channels. The digital world is always changing and it is important to keep up. Look for new and creative ways to engage with clients and customers, from social media outreach and instructional videos to contests and blog posts.
Keep learning and growing. The more you know, the easier it will be to land quality gigs and build your personal brand. Take the time to invest in yourself through classes, personal growth and the acquisition of new skills.
Hand out business cards. Even in the age of the internet, business cards are powerful marketing tools. Keep a stack of these tiny advertising platforms with you and hand them out to everyone you meet.
Team up with other experts. Sometimes the big jobs require teamwork, so build a team of like-minded freelancers and gig workers. That way you can tackle those larger tasks as a team and make more money.
The gig economy is here to stay, and that is good news for those with the talent and dedication to make it work for them. Whether you are an experienced freelancer or a newcomer to the gig economy, the 10 tips listed above can help you get more out of your career lifestyle.